LAUNCH A FLAGSHIP PRODUCT THAT IS IMPOSSIBLE TO IGNORE
Give your product the attention it deserves
Attract curious
buyers
Help attract curious buyers. Make people genuinely excited to try and buy your product, leave reviews, and come back.
Stand Out on
Shelves + Online
Ensure your company has a strong and clear identity across all touchpoints to make a strong impression.
Get the Right
People Interested
Expand your brand beyond the CPG with a brand story. You’ll stand out on market shelves & connect with customers.
Keep growing
& Sharing
Tell your story with the right tools that help you develop any materials you need to keep the flow of repeat buyers.
What clients are saying
Maria is an outstanding creative. She's very knowledgeable of her craft and knows how to elevate a brand through visual design.
Founder, anomalus
Maria has been the creative force behind my brand. She communicates clearly, and is concious of my goals. She loves what she does, and it shows.
Maria was an incredible asset to our team. She braught a collaborative approach and has a natural ability to bring clarity to process, which made a lasting impact.
Founder, proper studios
Maria is a knowledgeable designer who brings inventive problem-solving and genuine care to every project, delivering thoughtful, streamlined solutions that make her a strong partner for branding and packaging work.
Founder, Stillvinsane
From Unnoticed to Unforgettable
Define your story
Brand Workshop
We begin with a workshop to assess your flagship product, identify areas for improvement, and clarify how your brand communicates with your audience.
market research
I’ll conduct market research and analyze your competitors to understand their positioning, what’s working for them, and where there’s opportunity for you to stand apart.
Creating a clear foundation
We’ll refine key areas of your brand that impact how customers experience it—including messaging, content, and marketing materials—creating a clearer, more cohesive foundation for your product.
shape your brand
brand positioning
Using insights from Phase 1, I’ll explore design directions and brand positioning for your flagship product. This includes how your messaging and tone of voice translate across your visual identity.
define look & feel
Together, we’ll define the look and feel of your brand across key touchpoints — including logo, social media, packaging, and promotional materials — ensuring everything works cohesively.
solidify a direction
By the end of this phase, you’ll have a clear and unified direction for how your brand shows up.
packaging
finalize your package design
In this phase, I’ll finalize your packaging design and prepare it for print production. This includes a full review for accuracy, compliance, and technical requirements.
print production
We will coordinate with printers to produce your final packaging design and ensure everything is ready for production.
get your sales sample!
You’ll also receive a sales sample of your product to support presentations to retailers and partners.
product launch
sharing your story
In the final phase, you’ll receive a marketing plan for your product launch, including messaging, campaign direction, recommended channels, and a two-week rollout schedule.
setting you up
I’ll provide tools and guidance to support your launch and help you apply the same structure to future product releases and brand communications.
Hi, I'm Maria
Food has always been central to my life. I grew up in South Brooklyn’s Russian-speaking community, worked in the food industry and fell in love with it, and lived in Armenia and Lebanon. These experiences inspired me to bring together my two passions: food and design.
I’m a brand designer who specializes in systems design and marketing. I earned my BFA in Communication Design from Parsons and have worked with teams in studios, agencies, and in-house settings. Drawing on these experiences, I founded Pepper Branding to help CPG brands grow through visual storytelling, strong systems, and smart strategies.
